Work Smarter
Not Harder
We’ve compiled a list of our favorite marketing softwares to use if you’re working with a small budget or wanting to DIY your marketing! Check the list out below to get a full list of marketing software to use for your business!
Marketing Tools to Help You
Search Engine optimization tools
The marketing tools listed encompass a variety of resources designed to enhance brand visibility and drive growth. They include social media management platforms for efficient content scheduling, email marketing services for targeted outreach, and analytics tools to track campaign performance. Additionally, design software aids in creating visually appealing materials, while customer relationship management (CRM) systems streamline client interactions, ensuring personalized service and engagement. Each tool plays a crucial role in crafting a tailored marketing strategy that aligns with client goals.
Ahrefs
Ahrefs is a premium competitive analysis and keyword research tool. Ahrefs has invested in data harvesting, so they likely have the most accurate third-party SEO information available. The main features include keyword research by either typing in a seed keyword or analyzing competitor sites to see what they’re ranking for. Plus, Ahrefs enables you to download backlink reports, get keyword difficulty scores, international keyword rankings and mobile vs desktop rankings.
Semrush
SEMrush is a suite of digital marketing research tools that will help you analyze your competitors’ sites and better understand exactly how and why they’re performing how they are. By simply typing in a URL, you can see exactly which keywords a site ranks for and get the estimated organic and paid traffic. SEMrush also enables you to deep dive into any website’s backlinks, paid ad campaigns, social media followings, and more.
Moz
Moz is one of the original SaaS companies specializing in developing SEO tools. Originally founded in 2004, their domain authority metric (zero through 100) has been used as an industry standard for many years now. Moz Pro is a complete SEO toolkit that enables you to find out everything about a competitor’s website and marketing strategy. Plus, it enables you to carry out market research and keyword analysis in your niche to find profitable opportunities.